Midvale Main
Transforming Midvale's Historic Main Street into an
Art and Culture District
Preserve the Downtown Vibe
The historic Main Street area has been shaped by significant factors throughout its history. These events have physically isolated the Main Street neighborhood which has led to decades of struggle and decline. Recent investment has provided momentum for positive change. This momentum is fueled by several opportunities for new development, redevelopment, and investment in many local civic, institutional, cultural, and transportation assets.
The Redevelopment Agency of Midvale City is working to revitalize Midvale’s Main Street to allow the historic downtown’s history, character, and charm to shine once again and transform Midvale’s Main Street into an art, culture, and food district. Beautifying public areas improves the quality of life for Midvale residents and enhances Midvale’s unique culture, identity, and community spirit.
Arts
Midvale City and the Redevelopment Agency of Midvale City partnered with ALL CAPS Art Gallery and Creative Space to turn Main Street into a thriving arts district full of life and color.
- On April 30, 2022, ALL CAPS hosted the Creators Conference, an educational development event for artists and creators, on Main Street. This unique experience empowered participants to learn and grow into qualified leaders in their fields.
- On June 18, 2022, Main Street was overrun with talented artists, scissor lifts, and ladders, and bathed in hundreds of gallons of paint during the Midvale Main Street Mural Festival. Talented local and national artists adorned building walls, enlivened streetscapes, and beautifying the community. Attendees witnessed the creative process in action.
Food Truck Fridays @ Midvale Main Street
Midvale City partners with the Food Truck League to host League Nights over the summer on Main Street. The League rotated food trucks throughout the 2022 summer and the 2023 League Nights will run from May 5 through August 25. The goal of Food Truck Fridays was to gauge interest before building the Main Street Food Truck Plaza on the street’s north end.
Midvale Art House
The formation of the Midvale Art House is one element of a larger Main Street revitalization concept focused on bringing arts, culture, and unique dining experiences to Old Town Midvale. The vision is to create an artistic and culture hub within Main Street that will provide a unique feel and experience and will be enjoyed by locals from both Midvale and the Greater Salt Lake Valley. This project goes far beyond embedding public artists' work. With the completion of this project, the Art House will cultivate the talent of local artists, celebrate local artists, and increase appreciation for local art. This project along with a host of other funding programs will contribute to providing a vibrant mix of business to Main Street with a high focus on arts and culture. The Art House will be a key addition to vibrancy, it will take advantage of an existing City building and provide a community asset that would not otherwise be provided by the market.
To learn more about the Main Street revitalization plans visit www.MidvaleCity.org/mainstreet.
Midvale Main Projects
Midvale Main Street Urban Design Plan
2023 Midvale City Mural Festival
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Trick or Treat on Main Street
Share on Facebook Share on Twitter Share on Linkedin Email this linkLooking for a safe and fun place to take the kids Trick or Treating? Look no further than Midvale’s historic Main Street. Midvale City, the Redevelopment Agency of Midvale City, and the Main Street Business Alliance will host Trick or Treat on Main Street on Saturday, October 29, 2022, from 12:00 p.m. to 5:00 p.m. The free event features Main Street businesses that will happily fill your little ones’ bags with various goodies, carnival games, food trucks, music, murals, entertainment, and a creative crosswalk painting project.
The Busking Bus Theatre Company is coming to Main Street to entertain you and your little monsters, ghouls, and princesses with their busking-style variety show! Enjoy the PG-rated content, from magicians and jugglers to cello loop artists and street performers -- there's something for everyone on Main Street.
Stroll along Main Street while you grab a bite to eat from food trucks and restaurants, then stop by Carnival Row. Free carnival games like Matching Ducks, Football Throw, Plinko, and Bottle Ring Toss are sure to burn off the extra calories and excessive energy.
Get inspired by more than 20 recently curated Main Street murals. Then encourage your kids to contribute to the city's art, safety, and walkability, as well as its Main Street revitalization, by participating in the creative crosswalk painting project sponsored by the Salt Lake County Health Department. This exciting project engages our youth by getting them involved in the community while highlighting pedestrian safety.
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Midvale City joins Rockin Hotrod Productions and Cottonwood Insurance to host the 2nd Annual Midvale Main Street Car Show benefiting Utah Food Bank
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We are revving up for the 2nd Annual Midvale Main Street Car Show which will be held on Friday, October 7, 2022, from 4:00 p.m. to 8:00 p.m. The perfect blend of old school traditions and new school trends, with more than 150 hot rods, customs, muscle cars, trucks, and classics, the car show will take place on Midvale’s historic Main Street between 6th Avenue and Center Street.
2021 Main Street Car ShowEveryone is welcome to attend this free, family-friendly event. Visit a variety of Main Street shops and the small business pop-up marketplace, explore more than 20 recently curated murals, enjoy local eats from food trucks and restaurants, dance to the music, and take some selfies with Utah’s hottest rides.
All proceeds from the event will benefit the Utah Food Bank. Vendors, sponsors, participants, and attendees are encouraged to donate canned goods for the event. Attendees will receive one raffle ticket per canned food item.
Vendors, sponsors, and classic vehicle owners are encouraged to participate. Apply online:
Vendors and sponsors https://bit.ly/3DIYc94
Car Show Registration https://bit.ly/3qW0slTSponsors:
2021 Main Street Car ShowMidvale City
Redevelopment Agency of Midvale City
Rockin Hotrod Productions
Cottonwood Insurance
Main Street Business AllianceQuestions?
Contact Travis Peterson at 801-651-7784 or midvalemainstreetcarshow@gmail.com
Have You Seen Main Street Lately?
Videos
Art House: Halloween Event Murals
Main Street Small Area Plan
Who's Listening
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Phone 801-567-7219 Email chill@midvale.com -
Interim Redevelopment Agency Project Manager
Phone 801-567-7211 Email kandrus@midvale.com
Midvale Main Public Involvement
Ultimately, cities, neighborhoods, and streets are designed for people to use. They accommodate the needs of residents, property owners, business owners, and visitors, so including these people in the planning process is vital to the long-term success of the Midvale Main Street neighborhood.
A public outreach strategy was designed to both gather and distribute information to the public throughout the planning process. Stakeholders were identified based on their addresses, ownership, and general interest in the Main Street area, and invited to participate. While key stakeholders received personal invitations, the entire community was also invited to attend. The people who participated in the planning process were self-selected.
Participants were presented with information about the planning process and invited to respond. Their responses were incorporated into the next phase of the process, which was repeated again as they were presented with updated information and additional responses. This repeated give-and-take of information guided much of the planning process.
The public outreach strategy for this small area plan included three major components: engage the public through social media, poll public opinion with a survey, and conduct two open houses. The overall level of public participation was relatively high, indicating a healthy degree of public interest and engagement. Public participation provided useful information throughout the planning process.
Social Media Outreach
The social media outreach was designed to achieve four goals:
- Encourage and develop a sustained interest in the Main Street neighborhood;
- present up-to-date information about Main Street and the small area plan;
- notify people of upcoming opportunities to participate in the planning process; and
- receive feedback.
As social media is the predominant means for social communication, three social media platforms were used to achieve these goals. This strategy maximized exposure across the most popular platforms in order to reach the most people and to take advantage of the capacity for social media to both gather and disseminate information. People also had the option to join the email list to receive updates on the planning process.
Public Survey
A public survey was conducted to get more specific and quantifiable feedback from stakeholders. The survey was primarily conducted online through the Main Street website and was active from January 2018 to April 2018. A paper version of the survey was available at the first open house on February 28, 2018. The survey consisted of 20 questions, took an average of 6 minutes to complete, and was available in both English and Spanish. There were 501 responses including 38 local business owners.
Questions were designed to determine each respondent’s relationship to Midvale and the Main Street neighborhood, if and how they use Main Street, how they perceive Main Street, if they were a local business owner, and their local shopping habits. They were also given the option to add their email address to the small area plan email list.
The public survey was completed in April 2018 and the results were compiled and presented at the second open house in May 2018. These results were used to inform the second phase of the planning process.
Public Open Houses
Two open houses gave people the opportunity to come engage in person. This type of face-to-face interaction is the best way to engage people; it gave them the chance to ask specific questions, learn more about the planning process and issues, and give feedback. The informal open house format allowed people to come any time within the two hours, providing some schedule flexibility to encourage more people to participate.
The open houses were held on February 28, 2018 and May 9, 2018. Both were hosted at City Hall and facilitated by City planning staff and Voda personnel. The sign in list at both open houses provided an attendance count, asked which Midvale neighborhood the attendees lived in, and gathered email addresses for the email list.
First open house (February 28, 2018)
The first open house was conducted early in the planning process. It was attended by ~90 people with 66 signing in at the welcome table. The first section presented information about Small Area Plans, including what they are, how they are made and used, and how Main Street would benefit from its own plan. A map of the planning area boundary was displayed to give people context and let them know the area that will be affected by the plan.
Attendees participated in two exercises. The first asked them which types of Main Street businesses/activities they would use and what time-of-day and day of week they would come to Main Street for these activities. It was an open-ended exercise that allowed participants to choose any type of business or activity. This informed the planning process by providing information about how to better activate Main Street in the future.
The second exercise was about prioritizing Main Street improvements. Each participant was given four mini $100 bills and 7 project categories, which were presented with example photos. Participants would choose which projects were most important to them by “paying” for them with their four bills. Results were tabulated and incorporated into the selection process for implementation projects.
Second Open House (May 9, 2018)
The second open house was conducted later in the planning process. It was attended by ~50 people with 31 signing in at the welcome table. The same Small Area Plan explanation and planning area boundary were on display for reference. Raw results from the survey and first open house exercises were displayed.
An interpretation of the feedback from the survey and first open house were presented as specific goals and implementation projects. The overall goal, as informed by public feedback, is to establish Main Street as a destination district with an activity level and business mix that attracts people, investment, and growth. General ways to achieve this major goal were described in short- mid- and long-term minor goals.
Implementation projects were selected to achieve the minor goals which will, collectively, accomplish the main goals for Main Street. These projects were grouped into three phases: the near-term phase 1 (1-2 years), mid-term phase 2 (2-5 years), and long-term phase 3 (5+ years). The phasing recognizes that achieving the goals for Main Street will take many years and that the projects are interdependent and should occur in a particular order.
A general description of each of the 16 implementation projects was presented. Public opinion was collected through comment card feedback about the projects.